Chrissy Weems understands what it takes to turn a profit in a start up, here is what she said:
It took several months to become profitable, but the biggest challenges were remaining profitable though explosive growth. We quickly learned the lesson of supply and demand and all of our profit was being put back into inventory to grow the business. We never spent a single marketing dollar until our 3rd year in business. The organic momentum in the business was incredible. People loved sharing stories through the Living Locket.
Chrissy Weems on Inspirery