Starting a business is a challenging and exciting time. There are so many things to do, decisions to make, plans to set in motion. It can be difficult to know where to start! But one thing you’ll need for sure is some guidance. Here are five tips shared by Damon Becnel that will help ensure your success as an entrepreneur:
1) Make sure the demand exists before committing too much time or money
Start by researching the market, and doing as much research as possible. Even if you’re convinced there’s a need for your product or service, look at it from all angles before going forward. Consider things like:
- How many buyers are out there? To what extent is this number growing? Flat or shrinking?
- Who exactly will be buying my products/services? What factors make them more likely to purchase again (or not)?
- Will they pay a premium price for my offering versus competitors’? Why might someone choose me over someone else who offers something similar?
- If I fail here, am I sure that another business in this area could succeed instead of mine because their target audience would value other features more highly than mine do?
If you have a high-risk tolerance and aren’t afraid of failing, then the demand question may not be quite as important to answer. But even if that’s your approach, it doesn’t hurt to do some research first! And besides being good practice before launching any business or product – doing this kind of market analysis is just plain smart. It can help guide decisions about pricing, where/how to advertise (if at all), what features are most likely to resonate with customers. Really, these kinds of questions should always be considered when starting out in business because they will impact how your venture performs over time.
2) Carefully research all aspects of the industry
If you’re starting a new business, don’t just potential research customers and where to advertise or market your product/service. Learn about the existing players in this industry as well – their successes and failures, what they offer (and at what rates), how many employees work for them… these kinds of things can give you an idea if there’s room to start up something yourself. If other businesses are struggling, but yours appears profitable, ask why! Maybe it means that those companies aren’t offering value worth paying for – which is good news for someone who wants to take over that space with a better service or more competitive pricing strategies. And on top of all that: do some basic math related to costs versus revenue. If you’re investing a lot of money into your business before seeing any return, maybe it’s not the right time to start this venture after all.
Remember that none of these are hard and fast rules – sometimes new businesses can succeed despite being surrounded by competition or otherwise unfavorable conditions. But if you have other options available for starting an income-earning enterprise without taking on unnecessary risk, why wouldn’t you choose those instead?
Don’t get me wrong; there is room for more than one successful company serving similar customers. However, I always recommend doing what makes sense financially (and logically) BEFORE moving forward with anything else!
3) Be flexible with your idea – change when necessary!
I know it’s hard to believe right now, but there are many ways that your idea can change over time. Maybe you thought one thing was really important when starting – only to find that other things end up being more valuable/profitable down the road! For example, let’s say you’re planning a business related to something specific.
You could discover people would pay for products or services related to this specific topic instead of what you originally intended (making money off affiliate ads) and focus on creating those items instead.
Maybe someone else is already doing well with products in this area; have they created an empire? In which case, why not partner with them? Or even just offer advice/marketing help to build their brand/business instead of trying to compete with them (and losing)
The point is: don’t be afraid of changing your business approach as you learn more about what’s going on in the marketplace. Be flexible and ready for all kinds of possibilities – it will make starting a lot less stressful!
4) Create a well-thought-out plan and budget
I know it can be easy to get swept up in the excitement of starting a new business venture, but don’t go too fast. It’s important to create realistic goals and expectations – which you can only do after doing your homework about this industry first.
Are you aiming for profit right off the bat? If so, what are some possible ways that might happen? Maybe you’re willing to work on potential income streams later down the road if necessary. Maybe there are other things you could choose instead. For example, many entrepreneurs start by offering their service/product at no cost initially, keeping tabs on how much value they’re providing customers. Then once people realize they need more help/advanced features, they pay for what you offer.
You also want to think about how much money it will take to get your business up and running – and if that’s something you can afford right now. Maybe this means starting with a small team of just one person, or maybe there are other ways around getting started when all is said and done.
Remember: the time put into creating a solid plan before launching anything will often save you from making mistakes later on! Keep these points in mind as well. Startup costs & funding; planning; be flexible; don’t worry about the competition at first.
5) Stay focused on what’s important
Don’t get too caught up in trying to do everything at once! Starting a business – especially during the early days – requires a laser-like focus on specific tasks that will lead to your ultimate goal.
For example, set realistic expectations for yourself and others. Show gratitude when things go well, but don’t expect too much right off the bat. Some months may feel like they’re going nowhere. Only to have amazing growth later down the road as a result of starting small. And if something doesn’t work out? That’s completely fine as long as you learn from those mistakes and move forward accordingly.
In other words: stay focused on solving problems, nurturing relationships with customers/clients, providing great value consistently, and ensuring your team is happy (even if they’re working for free!)
In conclusion, the main thing to remember when starting a business is that you’re bound to make mistakes – but that’s okay! As long as you stay flexible and learn from those errors, then the sky’s the limit for what your business can accomplish down the road.